Smartphone continues to be the most revolutionary digital inventions in the current era. Since its launch, it has witnessed several improvement phases like, hardware components, software versions etc. getting better. With the changing shopping habits, customers moving towards e-commerce websites have started expecting drastic changes like improved search results, better product quality, easy checkout processes and most importantly, no device specific e-commerce access. Considering these aspects, majority of the online stores have adopted m-commerce after realizing, it is the future of internet.
Until few years the scenario was totally different. No online store had planned to grow through m-commerce. The smartphone revolution has changed the business statistics. Online store owners can no longer ignore their mobile customers as majority of the sales received are through smartphones.
Top Mobile Commerce Trends Influencing Business Outcomes
NFC Enabled Mobile Phones
The future e-commerce is majorly driven by smartphones with NFC (Near Field Communication). These are the transmitters used to transmit user’s information through a mobile app to make payment online. It works when the user goes near an NFC system for making the payment.
Apple has also introduced iBeacons (different from NFC devices) which are implemented in Apple stores. This invention helps users to get the product information, deals and pay instantly.
Paying through smartphones has become a cool option for online shoppers, as no expertise and long procedures are the hindrance to mobile payments.
Tablets and Wearable Devices
Internet access through devices other than smartphones is also trending nowadays. Devices like tablet PCs and wearable instruments also offer great benefits like portability and delightful user experience. With the myriads of device alternatives, m-commerce is growing exponentially.
Are mobile wallets gaining popularity? Mobile payment is the current trend, which is expected to last for long. This payment method has become the fastest payment system offering great convenience. You can choose from the several alternatives available like PayPal, Bitcoins and more. Technology has simplified online payments.
This payment system boosts the online shopping trend. It aids customers seeking smart and secure online payment system. This reliable payment option has impacted both online and offline retail.
Being an online store owner have you ever thought what factors are missing in your email marketing strategy? Your emails sent for promotion needs to be mobile responsive as the increasing usage of smartphones has increased the chances of getting it desired response.
Even market experts say majority of the individuals opens the website through the emails using smartphones. If you consider mobile responsive factor as crucial, noting can stop you getting success through effective email marketing campaign.
Is the current mobile generation outdated? Well, the answer lies in the emerging millennial generation. Not every country works on the same mobile generation. If we talk about India, 4th generation mobile is yet to serve the nation while 4G is already active in the USA. The mobile generation usage differs from country to country. Internet being the most advanced field, browsing speeds needs a boost. Reduced loading time also reduces the frustration among the users, which ultimately results in m-commerce success.
Supportive Google Algorithms
Every individual related to IT sector are aware about the importance of this aspect. Have you ever thought of the scenario, where you built a marvelous e-commerce website and popular search engine are not able to crawl the website and display in the search results? Even the latest update from the search engine king “Google” states that every websites requires to be mobile-friendly. The day when m-commerce can beat e-commerce is not too far.
Mobile Website Design
With the changing e-commerce requirements, mobile device displays are the new sources to browse the website promoting responsive designs as the new trend. Flat designs are more adaptable and easy to squeeze the size by reorganizing the view and the elements of the website. M-commerce websites can get much popular if it is built to fulfill the challenging business requirements. Effective mobile website design is the most desired trend that helps in getting better visibility among popular search engines and generates more revenue.
Creative Mobile Interface
It is true that m-commerce website demands clarity and simplicity. But on the other side, to stand out in the crowd, your online store requires a creative website design to attract the customers. To retain the competitive edge in the competition, professional web developers impart enticing website designs to their customers, which affect the e-commerce business productivity.
These trends impacts businesses and help them achieve desired success. Mobile devices are the technology bringing a revolutionary change in the business outcomes. People are more likely to buy through mobile friendly websites. This new mobile era is fueled by promising g features and benefits. With the aim to serve the m-commerce worldwide market, web development companies are more conversant about the trends and requirements of modern businesses.
Mobile equipped individuals wish to access every website through their device. If businesses can fulfill this requirement, they can definitely keep pace with the growing m-commerce trend. Simply Go Mobile!